Brand Recognition Exists When a Customer Is Aware That the Brand

question 119

True/False

Brand recognition exists when a customer is aware that the brand exists and views it as an alternative to purchase if the preferred brand is unavailable or if the other available brands are unfamiliar to the customer.

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Definitions:

Need for Competence

An individual's intrinsic desire to be effective in dealing with the environment and to master complex tasks.

Intrinsic Motivation

A drive to perform an activity for its inherent satisfaction rather than for some separable outcome or external reward.

Need for Capability

The requirement for a person or organization to have the skills, resources, or abilities necessary to accomplish a task or realize a goal.

Intrinsic Motivation

The drive to perform an activity for its inherent satisfaction and pleasure, rather than for some separable consequence or reward.