In an Attempt to Attract Customers, Service Marketers Often Promise

question 52

Multiple Choice

In an attempt to attract customers, service marketers often promise great results and satisfaction to customers, but marketers should be careful not to

• A) deliver on these promises and risk financial losses and the success of the company.
• B) promise less than they can actually deliver and keep customers away.
• C) make the appearance of their facilities consistent with their promises to customers.
• D) promise too much and cause customer expectations beyond what they can deliver.
• E) make the quality of their services too tangible in the eyes of the customer.

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Definitions:

Field of Vision

The entire area that a person can see without moving their eyes or head.

Shape Constancy

The perceptual phenomenon where the perceived shape of an object remains constant despite changes in the viewing angle or distance.

Trapezoidal Image

An image or figure that has the shape of a trapezoid, which is a quadrilateral with at least one pair of parallel sides.

Lightness Constancy

The ability of the human visual system to perceive the color of objects as constant under varying illumination conditions.