Prudential Insurance Uses "The Rock" Symbol to Communicate Stability and Security

question 188

Multiple Choice

Prudential Insurance uses "the rock" symbol to communicate stability and security to customers. This is Prudential's attempt to help customers better understand its services by

• A) emphasizing tangible cues in promoting the service.
• B) using word association.
• C) personalizing the selling of the service.
• D) utilizing publicity techniques to enhance the service.
• E) distributing the service directly through television.

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Definitions:

Cash Dividends

Distributions of a portion of a company's earnings, decided by the board of directors, to a class of its shareholders in the form of cash.

Balance Sheet

A financial statement that summarizes a company’s assets, liabilities, and shareholders' equity at a specific point in time, providing a snapshot of its financial condition.

Accumulated Depreciation

The total amount of depreciation expense that has been recorded against a fixed asset since it was put into use.

Cash Dividends

Distributions of a portion of a company's earnings, decided by the board of directors, to a class of its shareholders in cash.