In Service Marketing, the Most Important Link to the Customer

question 128

Multiple Choice

In service marketing, the most important link to the customer is

• A) effective advertising.
• B) good word-of-mouth communication.
• C) well-trained contact employees.
• D) the tangible aspects of the service.
• E) exceptional service quality.

Recognize the advantages of renting and the financial considerations it entails.

Understand the concept of equity and how it can be built in home ownership.

Comprehend the importance of location, appraisal, and negotiations in real estate transactions.

Recognize the legal and financial responsibilities of home ownership.

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Definitions:

Prevention Cost

Expenditures incurred to avoid defects in products or services, including costs associated with quality planning and assurance.

Rework Costs

Rework costs are expenses associated with fixing defective products or correcting service delivery errors to meet customer specifications or quality standards.

Scrap Costs

The costs associated with the disposal or recycling of materials that are not part of finished products.

Product-Level Activity

This refers to costs and activities associated with specific products, separate from the overall operation of a company.