Because Services Are Intangible by Nature, Marketers Should Downplay the Tangibles

question 72

True/False

Because services are intangible by nature, marketers should downplay the tangibles associated with a particular service (such as facilities or employees).

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Definitions:

Par Stock

The ideal stock level that a business aims to maintain to fulfill customer orders without overstocking.

Stock Split

A reduction in the par or stated value of a common stock and the issuance of a proportionate number of additional shares.

Appropriation of Retained Earnings

The process of allocating retained earnings to specific purposes, such as reserves or dividend distribution.

Cash Assets

Assets in the form of cash or items that can be quickly converted to cash without significant loss of value.