Examlex
Discuss the issues marketers should consider when selecting a brand name.Give specific examples.
Upward Comparison
A comparison of oneself with those who are better off.
Abstract
A brief summary of a research paper, article, thesis, or any in-depth analysis, outlining the key points and findings.
Concrete
Refers to objects or concepts that are tangible and can be perceived directly through the senses, as opposed to abstract ideas which are theoretical and not physically existent.
Reflected Appraisals
What we think other people think about us.
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