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The weakest level of brand loyalty is brand
Legitimate
Something that is legal, rightful, and in accordance with recognized or accepted standards or principles.
Coercive
Exerting or utilizing force, authority, or pressure in order to achieve compliance or control.
Legal Contract
A formal agreement between two or more parties, enforceable by law, outlining obligations and rights.
Standards Of Behavior
Established norms and expectations regarding how individuals should act within a group, organization, or society.
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