Which of the Following Should Be the Least Important Concern

question 354

Multiple Choice

Which of the following should be the least important concern for marketers when selecting a brand name?

• A) Choosing a name that is easy to say and recall
• B) Positively suggesting the product's major benefits
• C) Designing a name that can be used in all different types of media
• D) Developing an advertising campaign to introduce the name
• E) Checking to see if the name is already trademarked by another company

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Definitions:

Downsized Microwave

A smaller-than-standard microwave oven designed to fit in limited spaces or for reduced cooking requirements.

Canned Fruit

Fruit that has been preserved by being sealed in an airtight container, such as a can or jar, often with added sugar or syrup.

Demographic Characteristics

The statistical data relating to the population and particular groups within it, such as age, gender, income, and education.

Usage Rates

Measures indicating how frequently consumers use a product or service, often used to segment markets or tailor marketing strategies.