Which of the Following Issues Is Least Important in Using

question 218

Multiple Choice

Which of the following issues is least important in using co-branding effectively?

• A) The brands involved should represent a complementary fit in a customer's mind.
• B) The brands that are teamed together should not lose their individual identities.
• C) The brands involved should be owned by different companies.
• D) Co-branding should be done in a way so that it is obvious which brand is the main brand or key brand.
• E) Co-branding should take advantage of the distribution capabilities of the brands involved.

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Definitions:

Promotion

A marketing strategy involving the publicizing of a product, service, or brand to attract interest, engagement, and sales.

Intangibility

A characteristic of services that makes them unable to be seen, touched, tasted, felt, or measured in the same manner as physical goods.

Inseparability

A characteristic of service marketing that indicates the simultaneous production and consumption of a service, implying that services cannot be separated from their providers.

Services

Intangible and non-physical goods provided to consumers, including activities, benefits, or satisfactions offered for sale.