To Use Co-Branding Effectively, Which One of the Following Is

question 370

Multiple Choice

To use co-branding effectively, which one of the following is probably least important?

• A) The brands involved should represent a complementary fit in a customer's mind.
• B) The brands that are teamed together should not lose their individual identities.
• C) The brands involved should be owned by two or more organizations.
• D) To avoid confusion on the part of customers, co-branding should be done in a way so that it is obvious which brand is the main brand or key brand.
• E) The co-branded product should be able to benefit from the distribution system of both brands involved.

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Definitions:

Money Supply

The Money Supply is the total amount of monetary assets available in an economy at any specific time, including cash, coins, and balances held in checking and savings accounts.

Interest Rates

The expense incurred when taking out a loan, usually shown as a percent of the total amount loaned.

Federal Funds Market

A U.S. financial market allowing banks to borrow and lend excess reserves to each other, usually overnight, at an interest rate called the federal funds rate.

Discount Window

The discount window is a central banking facility that allows financial institutions to borrow reserves, usually short-term, at a predetermined interest rate, to maintain liquidity.