Product Deletion Can Best Be Described as the Process of Deleting

question 181

Multiple Choice

Product deletion can best be described as the process of deleting a product from the product mix when it

• A) is perceived as a failure by top management.
• B) is reviewed negatively by a systematic review board.
• C) increases production costs and decreases profits.
• D) no longer responds to promotional efforts.
• E) no longer satisfies a sufficient number of customers.

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Definitions:

Framing

Tendency to rely on the context in which a choice is described when making a decision.

Salience

The perceived importance of a good or service.

Demand Curve

Relationship between the quantity of a good that consumers are willing to buy and the price of the good.

Price Increase

A rise in the cost of goods or services.