The Overall Challenge for Marketers When Developing Packaging Is to

question 167

Multiple Choice

The overall challenge for marketers when developing packaging is to

• A) make it as attractive as possible to the target market of the product.
• B) create effective, convenient packaging that appeals to customers and keeps costs low.
• C) find ways to reduce costs as much as possible for packaging without letting safety suffer.
• D) always be more innovative than the competitors in order to make a product stand out.
• E) ensure that product damage is minimized during distribution.