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Scenario 14.2 Use the Following to Answer the Questions

question 113

Multiple Choice

Scenario 14.2
Use the following to answer the questions.
When Silk Soymilk began packaging its chocolate milk in single-serving sizes,the company chose drink boxes that did not need refrigeration.The boxes were only sold in shrink-wrapped sets of six.Single boxes were not available at grocery stores or convenience markets.Once the Silk chocolate product was selling well,they also began offering the Silk Soymilk vanilla flavor in the same type packaging.The Silk Soymilk brand,logo,and look of the boxes were the same as its larger half-gallon versions.The only difference in packaging style was the brown color for chocolate milk and the color white for vanilla.
-Refer to Scenario 14.2.Silk Soymilk's strategy of packaging its single-serve boxes of chocolate milk to look like its half-gallon cartons is known as ___

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Definitions:

Federal Budget

An annual financial statement presented by the government detailing its anticipated revenues and expenditures for the coming fiscal year.

Federal Agencies

Federal agencies are specialized government organizations responsible for the oversight and administration of specific functions at the national level.

Debt Ceiling

The debt ceiling is a legislative limit on the amount of national debt that can be incurred by the U.S. Treasury, limiting how much money the federal government may borrow.

Political Tool

A method or instrument used by individuals, groups, or governments to achieve political aims or objectives.