Josh Is a Vice-President for 20th Century Fox, a Movie

question 19

Multiple Choice

Josh is a vice-president for 20th Century Fox, a movie production company. He has the responsibility for managing the firm's marketing channels and its relationships with its marketing intermediaries. As a manager of its marketing intermediaries, part of Josh's role is to

• A) link movie wholesalers to other wholesalers.
• B) link film producers to other middlemen.
• C) always oversee the sale of movies to retailers.
• D) maintain quality of the movie product.
• E) engage in short-term commitments to the least expensive channel member.

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Definitions:

Shares Outstanding

The total number of a company’s shares that are currently owned by all its shareholders, including share blocks held by institutional investors and restricted shares.

Debt-equity Ratio

The indicator showing the proportionality of equity and debt in the financial backing of a company’s assets.

Market Price

The current bid price at which an asset or service can be transacted.

Par Value

Par value is the nominal or face value of a bond, share of stock, or coupon as indicated on a bond or stock certificate.