A Channel That Includes Both a Manufacturers' Agent and an Industrial

question 37

Multiple Choice

A channel that includes both a manufacturers' agent and an industrial distributor is appropriate under which of the following circumstances?

• A) When the firm wants specialized personnel to follow up the work of the sales force
• B) When the marketer wishes to enter a new geographic market but does not wish to expand the existing sales force
• C) When only one or two channels of distribution are available for products
• D) When the sales force is large and the marketer is thinking of cutting it down
• E) When customers are highly concentrated in one geographic area

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Definitions:

Fraudulent Information

False information that is knowingly presented as true to deceive or mislead others, often for personal gain or to fulfill certain objectives.

Confidential Information

Sensitive information that is not public knowledge and is protected from being disclosed, often defined in legal agreements.

Third Party

An entity that is not directly involved in a transaction or legal contract but may be affected by it or have interests in its outcome.

Racketeer Influenced and Corrupt Organizations Act

Federal law designed to combat organized crime in the United States, providing extended penalties for acts performed as part of a criminal organization.