Scenario 17.2 Use the Following to Answer the Questions

question 84

Multiple Choice

Scenario 17.2
Use the following to answer the questions.
The manufacturers of Whizz,a new laundry detergent,are developing their promotional plan for the first year.They know they want to use an integrated communications strategy and are considering the use of advertising through TV and magazines,coupons,public relations,sales promotion,and viral marketing.They are not sure when to use each of these methods however,and have asked for your advice.
-Refer to Scenario 17.2.The makers of Whizz considered a new promotional method for their product.A small box of Whizz was placed in the mailbox of college students as they came on campus in the fall.Along with the Whizz,the students received a coupon for $1.00 off their next purchase.They could receive another coupon for $3.00 off if they went online and emailed five friends at another college,telling them about Whizz.The friends could then go to a website and print a coupon for $2.00 off their next purchase.The sample boxes given to the college students are an example of ____,while the emails to the five friends are an example of ____.

• A)sales promotion;advertising
• B)sales promotion;personal selling
• C)publicity;sales promotion
• D)viral marketing;sales promotion
• E)sales promotion;viral marketing

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Definitions:

Rubber-Hand Illusion

A psychological experiment that demonstrates how sensory and visual cues can lead to a false perception of body ownership.

Sensory Interaction

The process by which multiple senses, such as sight and sound, work together to give a more comprehensive understanding of the environment.

Kinesthesis

refers to the sense that detects body position, movement, and balance, primarily through receptors in the muscles and joints.

Olfaction

The sense of smell, a chemical sensing system for detecting and identifying scents in the environment.