Del Monte Markets Ketchup for Household Use to Supermarkets Through

question 77

Multiple Choice

Del Monte markets ketchup for household use to supermarkets through grocery wholesalers. It markets ketchup for institutional use through industrial distributors and food brokers. Del Monte is using

• A)dual distribution.
• B)industrial distribution.
• C)strategic channel alliance.
• D)supply chain management.
• E)an unethical marketing channel.

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Definitions:

Traditional Antitrust

Laws and regulations designed to protect trade and commerce from unlawful restraints, monopolies, and unfair business practices.

Primary-Line Injury

Under the Robinson-Patman Act, an injury that occurs when preferential treatment is given to a competitor.

Antitrust Action

Legal proceedings or actions taken by government regulators or private parties to prevent or remedy anti-competitive practices, monopolies, or other violations of antitrust laws.

Discounted Rate

A reduced price or fee, lower than the standard amount.