Suppose That Jackson Distributing Has Been Told That It Cannot

question 219

Multiple Choice

Suppose that Jackson Distributing has been told that it cannot carry the beers made by Anheuser-Busch because it also carries the products of the competitor, Miller Brewing. Jackson is then told that it must drop the Miller brands in order to carry the Anheuser-Busch products. If this were true, Anheuser-Busch would be engaging in which of the following channel management practices?

• A)Exclusive dealing
• B)Dual distribution
• C)Tying contacts
• D)Refusal to deal
• E)Restricted sales territories

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Definitions:

Relational Focus

The emphasis on building and maintaining positive relationships within a team or organization as a key component of success.

Egalitarian

A principle or practice that promotes equality among people, dismissing differences in status, wealth, or power.

Hierarchical

Describes a system or organization where entities are ranked one above the other according to status or authority.

Cultural Values

these are the core principles and ideals upon which an entire community exists, influencing behavior, perceptions, and laws within that society.