When Considering the Best Channel to Use, All of the Following

question 160

Multiple Choice

When considering the best channel to use, all of the following are true with regard to larger firms except they

• A) can use an extensive product mix as a competitive tool.
• B) may be better able to negotiate better deals with vendors or other channel members.
• C) may have more distribution centers.
• D) may have the resources to develop their own sales force.
• E) may be better suited to serve customers in a particular region.

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Definitions:

Full Cost

The complete cost of producing and delivering a product or service, including direct and indirect costs.

Profit Margin

A financial metric indicating the percentage of revenue that remains as profit after accounting for costs and expenses.

Profit Margin

A financial metric that measures the amount of net income generated as a percentage of revenue.

Full Cost

The total cost associated with producing a product or providing a service, including both direct and indirect costs.