Scenario 16.1 Use the Following to Answer the Questions

question 55

Multiple Choice

Scenario 16.1
Use the following to answer the questions.
Landry Restaurants,Inc.owns a number of different franchised restaurants,including the Rain Forest Cafe and their recent addition,the T-Rex Cafe.Both the Rain Forest and T-Rex restaurants differentiate themselves from their competitors by offering a unique dining experience.At the Rain Forest Cafe you can dine under a ceiling of lush tropical forest plants while you are viewing the enormous aquarium with exotic fish.Periodically,the rain forest explodes with the sound of waterfalls and birds.Giant stuffed monkeys,parrots,and other jungle creatures are planted within the landscape.The Rain Forest Cafe also contains a gift shop,where customers can purchase t-shirts,hats,and other items emblazoned with the Rain Forest logo.The newer T-Rex Cafe has a similar approach to the uniqueness of the dining experience.The T-Rex Cafe offers guests a hands-on prehistoric experience,including educational,interactive computer screens.Customers can also pan for precious gems and fossils in Discovery Creek or feast on food from the Kitchen of Fire.The T-Rex Cafe also has a gift shop,where customers can purchase items with the T-Rex logo or build their very own stuffed dinosaur,through "Build-a-Dino" by the "Build-a-Bear" franchise.
-Refer to Scenario 16.1.The lush tropical plants and aquarium represent the ____ of the Rain Forest Cafe,while the opportunity to Build-a-Dino is an example of ____.

• A)atmospherics;product lines
• B)retail positioning;customer segmentation
• C)scrambled merchandising;retail positioning
• D)atmospherics;scrambled merchandising
• E)store image;retail positioning

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Definitions:

Health Disparities

Differences in health outcomes and their determinants between different segments of the population, often influenced by social, environmental, and economic factors.

Per Capita Health Care Expenditure

The average amount of money spent on health care services per person in a specific geographic area or country over a defined period of time.

Immunizations

The process of inducing immunity to a disease through vaccination, protecting individuals and communities from infectious diseases.

Primary Prevention

Strategies and actions to prevent the onset of disease or injury before it occurs, through measures such as vaccination or lifestyle changes.