The Owner of a Professional Baseball Team Asks the Account

question 194

Multiple Choice

The owner of a professional baseball team asks the account representative of an advertising agency to develop an advertising campaign to bring more teenagers to the ballpark. At this point, the account representative logically begins to discuss establishing ____ for the campaign.

• A) the target audience
• B) a budget
• C) a media plan
• D) objectives
• E) advertising directives

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Definitions:

Capitalists

Individuals or entities that own capital, particularly in the form of investments and businesses, aiming to generate profits.

Means-ends Calculation

A process of decision-making that involves analyzing the best way to achieve a desired outcome.

Practical Rationality

Decision-making processes and actions that are oriented toward achieving specific, practical outcomes rather than adhering to theoretical or ideological principles.

Theoretical Rationality

The capacity to apply reason and logic in constructing theoretical frameworks, often contrasting with practical reasoning used in everyday decision-making.