Scenario 16.2 Use the Following to Answer the Questions

question 78

Multiple Choice

Scenario 16.2
Use the following to answer the questions.
Lands' End offers clothing and accessories for all members of the typical household.For many years,the products were sold only through catalogs.Later,they were available through the company on its Internet website.In the past few years,Lands' End has partnered with Sears to offer selected Lands' End products inside of Sears retail stores.This move by Lands' End has been criticized by some marketers because it was thought that the Lands' End products were superior in quality to those that are available in Sears stores.Additionally,the products available in Sears stores include Craftsman tools,lawn care equipment,and household appliances,which are not Lands' End types of product lines.This may create mixed messages about Lands' End to prospective customers.
-Refer to Scenario 16.2.When Lands' End sells its products through a catalog or the Internet,it is most likely a(an) ____,selling through ____.

• A)off-price retailer;direct marketing
• B)mass merchandiser;retail outlets
• C)retailer;direct marketing
• D)specialty retailer;retail outlets
• E)category killer;direct marketing

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Definitions:

Level Of Significance

The threshold beyond which the results of a statistical test are considered statistically significant.

P-value

The probability of obtaining test results at least as extreme as the results actually observed, under the assumption that the null hypothesis is true.

Test Statistic

A value calculated from sample data during a hypothesis test to determine whether to reject the null hypothesis.

Randomly Selects

The process of choosing individuals or items from a population in such a way that each has an equal chance of being chosen.