Latisha Works for a Promotional Consultant Who Develops Sweepstakes, Games

question 2

Multiple Choice

Latisha works for a promotional consultant who develops sweepstakes, games, coupons, and rebate plans for various marketers. Latisha is developing which of the following?

• A)advertising techniques.
• B)sales promotion techniques.
• C)publicity examples.
• D)personal selling techniques.
• E)direct marketing techniques.

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Definitions:

Long-Term

Pertaining to or involving an extended period, especially with reference to retention of information or memory.

Prospective

Relating to or effective in the future, often used in studies that follow subjects forward in time.

Magical Number

The Magical Number, often referred to as "seven plus or minus two," is a theory suggesting the limit of an individual's ability to process, hold, and recall information in short-term memory.

George Sperling

A psychologist known for his research on the capacity of visual memory and the temporal duration of visual sensory memory.