Scenario 17.1 Use the Following to Answer the Questions

question 127

Multiple Choice

Scenario 17.1
Use the following to answer the questions.
When introducing a new vehicle targeted to the under-30 population,Toyota used several different methods of communication.First,it did research in several large cities to find out who the opinion leaders were in that age group.By visiting the local nightlife,one or two people in each city were selected and given a new vehicle to drive for two weeks.They were told to share information about this new vehicle with their friends.After a few weeks,then a television campaign was launched with commercials introducing the new vehicle.Toyota also placed ads in magazines that were targeted to the under-30 age group,and used drive-by billboards in the large cities near the nightclub areas.
-Refer to Scenario 17.1.Suppose that Toyota has decided to contract with the producer of the next James Bond 007 movie to use one of its new vehicles in a chase scene.This would best be an example of

• A)sales promotion.
• B)word-of-mouth promotion.
• C)product placement.
• D)viral marketing.
• E)publicity.

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Definitions:

Makes Food Available

A process or action that ensures food resources are accessible to organisms, typically through production, distribution, or ecological interactions.

Extraembryonic Membrane

Membranes found outside the embryo in amniotes, including the amnion, chorion, yolk sac, and allantois, which support the embryo's development.

Nitrogenous Waste

Waste substances produced by organisms that contain nitrogen, typically arising from the metabolic breakdown of proteins and nucleic acids.

Extraembryonic Membrane

Membranes found outside the embryo that play crucial roles in embryonic development, such as nutrition and gas exchange.