Why Should a Benchmark Statement Be Included in Advertising Objectives

question 123

Multiple Choice

Why should a benchmark statement be included in advertising objectives?

• A) Shareholders want to see where a company is in relation to competition.
• B) It is useful in determining whether retailers have increased their sales over the year.
• C) It gives an indication of how the advertising message is best presented.
• D) Without a reference point, it is difficult to determine to what degree objectives have been accomplished.
• E) Objectives become more easily attainable when such a statement is included.

---

Definitions:

Preferences

Individual choices or inclinations towards certain products, services, or outcomes over others.

Location Subsidies

Financial incentives provided by governments to encourage businesses to set up or expand in particular areas, often to stimulate economic growth.

Public Good

A good or service offered to society's members at no cost, sponsored by either a private entity or the government with no intent of making a profit.

Marginal Cost

Marginal cost is the change in total production cost that comes from making or producing one additional unit of a good or service.