The Primary Goal of a Media Planner Is to

question 6

Multiple Choice

The primary goal of a media planner is to

• A)choose the best commercial spots available.
• B)develop a message that works well with the firm's target market.
• C)achieve the appropriate message reach and frequency.
• D)use a wide variety of media to ensure the entire target audience is exposed.
• E)reach the largest number of people in the target market within the budget constraints.

---

Definitions:

Plasma Membrane

The lipid bilayer that encloses the cytoplasm of a cell, providing structural support and controlling movement of substances in and out of the cell.

Nucleus

An organelle found in eukaryotic cells, containing most of the cell's genetic material and acting as the control center for cell growth, metabolism, and reproduction.

Culturally Responsive

This term refers to an approach where individuals or institutions recognize and respect the cultural backgrounds and practices of others, often in educational or therapeutic contexts.

Ethical Practices

Actions and behavior that conform to accepted standards of moral and ethical principles in professional and personal conduct.