Brian Is Responsible for the Promotions and Public Relations of His

question 108

Multiple Choice

Brian is responsible for the promotions and public relations of his firm, which produces rubber tires. A recent development in technology may change the way in which the rubber for tires is produced, allowing it to be sourced from the roots of dandelion plants. Brian would like to have a story run on the evening news or in the local newspaper about this development, but he knows that this story is likely to be rejected by media personnel because the material is

• A) too long.
• B) written at too high a reading level.
• C) submitted by an organization that the media does not like.
• D) not persuasive enough.
• E) not newsworthy.

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Definitions:

Government Purchases

Spending by the government on goods and services that are included in the calculation of the country's gross domestic product.

Demand Curve

An illustration that depicts the inverse relationship between the price of an item and the quantity demanded by consumers within a certain period.

Real Interest Rate

The interest rate adjusted for inflation, reflecting the true cost of borrowing and the real yield to lenders or investors.

Investment

The process of spending money to purchase assets with the expectation of generating future profits or income.