During His Presentation to Mrs

question 118

Multiple Choice

During his presentation to Mrs. French about a high-end gourmet oven, Brian asks, "Would you prefer black or stainless steel?" This is an example of a

• A) referral.
• B) recommendation.
• C) follow up.
• D) trial close.
• E) closing argument.

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Definitions:

Beachhead Market

An initial target market for a product or service, chosen strategically to establish a foothold before expanding to broader markets.

Early Adopters

Individuals or businesses who use or purchase new products, services, or technologies before the majority of others do.

Early Majority

A group in the technology adoption lifecycle that adopts a new product or innovation after a certain level of confirmation that it has been accepted by earlier adopters.

Website Analytics

The measurement, collection, analysis, and reporting of web data to understand and optimize web usage.