The Basic Issues or Selling Points That an Advertiser Wants

question 26

Multiple Choice

The basic issues or selling points that an advertiser wants to include in an advertising campaign is (are) the

• A) advertising objectives.
• B) target audience objectives.
• C) media plan.
• D) advertising message.
• E) advertising platform.

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Definitions:

Formal Policies

Officially documented rules and guidelines within an organization designed to guide actions and decision-making processes.

Vivid Image

A highly detailed, clear, and striking mental representation or description that evokes a strong visual perception.

Memorable Slogan

A distinctive and catchy phrase used to convey an important message in a memorable way, often for advertising or branding.

Tangible Benefits

Refers to measurable and concrete advantages that result from an action or decision.