Examlex
Most marketers depend on one-sale customers for long-run survival.
Persuasion
The process of influencing someone's beliefs, attitudes, intentions, motivations, or behaviors through communication.
Yale
An American private Ivy League research university located in New Haven, Connecticut, known for its excellent educational programs.
Source Factor
Elements related to the origin or communicator of a message that affect its persuasiveness or the audience's response.
Persuasibility
The extent to which an individual is susceptible to being persuaded or influenced by arguments or messages.
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