Duds and Suds Is a Bar with a Country and Western

question 163

Multiple Choice

Duds and Suds is a bar with a country and western atmosphere. In addition to the bar, Duds and Suds has a gift shop that sells western clothing with its logo. Norman is the owner of the business and has recently enacted temporary price reductions through clearance sales, discounts, and nightly drink specials. What is Norman most likely trying to do?

• A)raise cash quickly.
• B)decrease costs.
• C)increase profitability.
• D)run off the competition.
• E)create a value image.

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Definitions:

Life Stress

A term referring to the physical and psychological strain or tension resulting from one's response to challenges, demands, and changes in life.

Lazarus

Often associated with the psychological concept of stress and coping mechanisms, inspired by the work of psychologist Richard Lazarus.

Avoidance-Avoidance Conflict

A conflict arising from having to choose between undesirable alternatives.