Advertisements for Suave Shampoos Emphasize That Other Shampoos May Cost

question 117

Multiple Choice

Advertisements for Suave shampoos emphasize that other shampoos may cost more but don't work any better than Suave. In this example, Suave is competing on the basis of

• A) product attributes.
• B) product performance.
• C) product price.
• D) available selection.
• E) product packaging.

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Definitions:

Affirmative Action

Measures or policies designed to increase opportunities for minorities and women, particularly in employment and education, to counteract historical discrimination.

Sexual Harassment

Unwelcome sexual advances, requests for sexual favors, and other verbal or physical behavior of a sexual nature in a professional or social situation.

Illegal Discrimination

Unfair or unequal treatment of an individual or group based on certain characteristics, such as age, gender, race, religion, or disability, which is prohibited by law.

Occupational Safety

The discipline focused on safeguarding the health and well-being of employees in the workplace by preventing and controlling occupational hazards and accidents.