A Price Developed in the Consumer's Mind Through Experience with the Product

question 61

Multiple Choice

A price developed in the consumer's mind through experience with the product is called a(n)

• A) external reference price.
• B) value-price guideline.
• C) frame of reference.
• D) internalized price.
• E) internal reference price.

---

Definitions:

Medicare

Medicare is a federal health insurance program in the United States for people who are 65 or older, certain younger people with disabilities, and people with End-Stage Renal Disease.