Westin Hotels, Inc

question 14

Multiple Choice

Westin Hotels, Inc. has an objective of achieving a 25 percent return from its overall sales. This is an example of a ____ pricing objective.

• A)market share
• B)cash flow
• C)return on investment
• D)profit
• E)status quo

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Definitions:

Self-Management Process

The continuum of techniques or strategies employed by individuals to control their own behavior and cognitive processes to achieve personal objectives.

Covert Positive Reinforcement

A technique in behavioral psychology where positive outcomes are indirectly provided to reinforce desired behaviors without the subject's direct awareness.

Bootleg Reinforcers

Unplanned or unauthorized rewards that can maintain or increase an undesired behavior, often complicating behavior modification efforts.

Self-Reinforcement

A phase of self-management and an intervention technique. The process involves teaching students to either provide themselves with a tangible reinforcer after completing a desired behavior or engage in positive self-statements. Self-evaluation and self-monitoring are necessary prerequisites.