When Consumers Are Making Do with Less Expensive Products and Shopping

question 101

Multiple Choice

When consumers are making do with less expensive products and shopping more selectively, manufacturers and retailers must focus on the ____ of their products.

• A)price
• B)quality
• C)availability
• D)value
• E)image

---

Definitions:

Self-Interests

The personal gain or benefit that an individual seeks in making decisions or taking actions, often considered in contrast to the common good.

Graen

Refers to George B. Graen, a researcher known for his work on Leader-Member Exchange (LMX) theory, which focuses on the relationship between leaders and subordinates.

Uhl-Bien

A researcher known for contributions in leadership studies, focusing on relational leadership and complex organizing processes.

Leadership Making

A process of developing leadership qualities within individuals or organizations to foster effective leadership roles.