A Manager at Kohl's Discovers That Macy's Has Reduced the Price

question 156

Multiple Choice

A manager at Kohl's discovers that Macy's has reduced the price of its children's Levi's from $31.99 to $24.99, according to an advertisement in the Sunday newspaper. She immediately phones her store and instructs the salesperson on duty to put a sign up next to their children's Levi's that reads, "SALE: $24.99." This is an example of what pricing strategy?

• A) Secondary-market pricing
• B) Bait-pricing
• C) Reference pricing
• D) Random discounting
• E) Comparison discounting

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