How Has the Development of the Internet Changed the Way

question 53

Essay

How has the development of the internet changed the way a firm approaches international marketing? What strengths does the internet bring to an international marketer?

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Definitions:

Herbert Spencer

A 19th-century English philosopher, biologist, anthropologist, sociologist, and prominent classical liberal political theorist known for his theory of social evolution.

Survival of the Fittest

A concept from evolutionary theory suggesting that only those organisms best adapted to their environment will survive and reproduce.

Karl Marx

A 19th-century philosopher, economist, and political theorist best known for his works on communism and critique of capitalism, co-authoring the "Communist Manifesto".

Émile Durkheim

A French sociologist best known for his foundational contributions to the field of sociology, including his theories on social cohesion, collective consciousness, and the social basis of religion.