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Explain the different forms of government and the impact each might have on international marketing.
Socioculturalist
An individual or approach that emphasizes the influence of social and cultural factors on human behavior and cognitive functions.
Minority Groups
Social groups that are differentiated from the societal majority, and may be marginalized, discriminated against, or hold less power.
Business Development
The process of creating long-term value for an organization from customers, markets, and relationships.
Sociocultural Approach
A perspective emphasizing the impact of social interaction and cultural determinants on human behavior and mental processes.
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