The Increasing Use by Consumers of the New Global Information

question 34

Multiple Choice

The increasing use by consumers of the new global information environment, including the internet, carries many implications for marketing organisations. These implications include:

• A) quicker and more widespread consumer access to goods and services.
• B) shifting of power from producers to end-users.
• C) greater opportunity for consumers to compare product offerings.
• D) options A, B and C.
• E) options A and B only.

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Definitions:

Organizational Goals

The objectives or targets that an organization endeavors to achieve, which guide its operational and strategic planning.

Employee Engagement

The level of an employee's commitment, involvement, and satisfaction with their work and company.

Workplace Setting

The physical and social environment of a place of employment, including its culture, practices, and conditions.

Opportunities

Situations or conditions that present possibilities for progress, achievement, or advantage.