Examlex
The adoption process for new technology or a new product can vary significantly from country to country. Explain the five characteristics that a product needs to offer to prospective users to improve its chances of adoption in an overseas market.
Grameen Bank
A microfinance organization and community development bank founded in Bangladesh that makes small loans to the impoverished without requiring collateral.
Microloans
Small, often short-term loans aimed at supporting small-scale enterprises or individuals who lack access to traditional banking services.
Bangladesh
A country in South Asia, recognized for its rich culture, history, and as a rapidly evolving economy.
Market Characteristics
Features or attributes of a market, including its size, growth rate, competitiveness, and customer demographics.
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