Because Cultural Bias Can Introduce a Level of Selective Perception

question 19

Multiple Choice

Because cultural bias can introduce a level of selective perception, the interpretation of data gathered for an international market usually involves a high degree of cultural sensitivity. Any cultural bias can best be minimised by using:

• A) at least one data interpreter in the researched country who is either from that country or is well acquainted with the business customs of that country.
• B) a panel of data interpreters who have an open-minded approach to research.
• C) data interpreters with diverse backgrounds, so that they have no specific bias towards the country or culture.
• D) professional statisticians to interpret data with no focus on cultural issues.
• E) the research designer to interpret the data from the research.

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Definitions:

Disposition-based Trust

The tendency to rely on others based on one's general propensity to trust, rather than on specific information about the individual.

Psychological Contract

The unwritten set of expectations and obligations between employees and employers regarding the nature of their working relationship.

Negotiation Process

The series of actions taken to reach an agreement or solve a problem through discussion between parties.

Ground Rules

Agreed-upon guidelines or principles set by a group to govern individual behavior and group interactions during meetings or collaborative efforts.