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Explain the STP Approach and List Its Six Steps

question 56

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Explain the STP approach and list its six steps.


Definitions:

Implicit and Explicit Attitudes

Implicit attitudes are subconscious beliefs or feelings, while explicit attitudes are consciously held beliefs or opinions.

Evaluation of Information

The process of critically analyzing and assessing data or facts to determine their validity, relevance, and reliability.

Automatic System

A mental process that operates without conscious effort, often responsible for habits and intuitive reactions.

Conscious System

The aspect of the mind that involves awareness of oneself and one's surroundings.

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