According to Fisher Et Al

question 22

Multiple Choice

According to Fisher et al. (2006) , there are four basic components of an effective international marketing strategy, which are:

• A) product differentiation, cost focus, scope of operations and customer focus.
• B) market segmentation, distinctive competence, scope of operations and synergy.
• C) target marketing, product differentiation, positioning and market segmentation.
• D) distinctive competence, scope of operations, resource deployment and synergy.
• E) distinctive competence, competitor knowledge, synergy and resource deployment.

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Definitions:

Obligation

A legal or moral duty to do something or to refrain from doing something.

Agents

Individuals or entities authorized to act on behalf of another (the principal) in dealings with third parties, typically creating a legal or business relationship.

Sole Proprietorships

A simple business structure where a single individual owns and operates the business.

Action Against Directors

Legal proceedings initiated to hold directors of a company responsible for their actions or omissions that harm the company or its stakeholders.