Depending on the Level of Planning and Implementation, Global Marketing

question 57

Multiple Choice

Depending on the level of planning and implementation, global marketing can sometimes fail to take into account external constraints such as:

• A)The nature of marketing infrastructure in each country
• B)The competitive situation in each market
• C)The interdependency with resource markets
• D)Government and trade restrictions
• E)All of the above

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Definitions:

Group Polarization

The tendency of a group to make decisions that are more extreme than the initial inclination of its members.

Mob Behavior

involves how individuals in a group can often behave differently together than they would alone, typically under the influence of a collective impulse or pressure.

Groupthink

is a psychological phenomenon in which the desire for group conformity leads to irrational or dysfunctional decision-making outcomes.

Unanimity

Complete agreement among all members of a group or committee, often achieved through consensus.