The Essential Steps in Scenario Planning for International Marketing Strategy

question 39

Multiple Choice

The essential steps in scenario planning for international marketing strategy are familiarization, discovery, scenario building and:

• A) operation.
• B) implementation.
• C) action and integration.
• D) differentiation.

---

Definitions:

Capitalist Societies

Societies organized around the principles of capitalism, where private ownership, the profit motive, and market competition dominate economic and social relations.

Collective Resistance

The act of groups working together to oppose or resist authority, policy, or convention deemed unjust.

Individual Acts

Actions or behaviors carried out by individual persons, often considered in the context of how they impact or are impacted by larger social systems.

Industrial Economy

An economic system characterized by the extensive development of manufacturing, large-scale production, and the utilization of heavy machinery and advanced technologies.