In International Markets, Marketers Can Follow Several Positioning Strategies

question 15

Multiple Choice

In international markets, marketers can follow several positioning strategies. These can include positioning:

• A) on specific product attributes.
• B) on the basis of product performance.
• C) according to product usage.
• D) on different classes of product users.
• E) all of the above.

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Definitions:

Net Income

The total profit of a company after all expenses and taxes have been deducted from revenues, indicating the company's overall profitability during a specific period.

Net Sales

Net sales are the total revenue from goods and services sold by a company, after deducting returns, allowances for damaged or missing goods, and discounts.

Accounts Receivable

Money owed to a business by its clients (customers) for goods or services that have been delivered but not yet paid for.

Net Income

The total earnings of a company after subtracting all expenses, including taxes, from its total revenues.