Globalisation Is the Process by Which Firms Operate on a Global

question 56

True/False

Globalisation is the process by which firms operate on a global basis, organising their structure, capabilities, resources and people in such a way as to address the world as one market.

---

Definitions:

Golden Triangle

In the context of web search results, this refers to the top-left portion of the screen where users most frequently look and click, highlighting the importance of this area for advertisers and content placement.

Search Engine Marketing

A digital marketing strategy used to increase the visibility of a website in search engine results pages.

Search Results Page

The page displayed by a web search engine in response to a query, listing the retrieved and ranked pieces of content related to the search term.

Paid Search Platform

An advertising service provided by search engines where businesses can display ads to users who search for specific keywords.