There Are Two Distinct Approaches to Practical Marketing Planning

question 10

Multiple Choice

There are two distinct approaches to practical marketing planning. One is viewed more as short term, the other more as long term. These two approaches are:

• A) promotion-based and product-based.
• B) market-based and industry-based.
• C) market-based and product-based.
• D) cost-based and profit-based.
• E) promotion-based and industry-based.

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Definitions:

National Industrial Recovery Act

A 1933 U.S. legislation aimed at boosting economic growth during the Great Depression through industrial codes of fair competition and promoting the establishment of labor standards.

Unconstitutional

Actions, laws, or policies that do not conform to the principles or provisions outlined in a country's constitution, thus deemed invalid or illegal.

Codes of Fair Competition

Regulations or standards designed to ensure fair practices in business and industry, often relating to labor and trade.

Railway Labor Act

A United States federal law that aims to substitute bargaining, arbitration, and mediation for strikes in resolving labor disputes in the railway and airline industries.