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Discuss the Difference Between Market-Based and Product-Based Approaches to Marketing

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Essay

Discuss the difference between market-based and product-based approaches to marketing planning.


Definitions:

Artificial Respiration

A method of assisting or stimulating respiration in individuals who are incapable of breathing on their own, using mechanical or manual means.

Airway

The part of the respiratory system through which air flows, starting from the nose and mouth down to the bronchi of the lungs.

Breathing

The physical process involving the inhalation and exhalation of air, essential for life.

Prophylactic

Preventing disease.

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