It Is Not Enough to Base an International Marketing Plan

question 46

Multiple Choice

It is not enough to base an international marketing plan on a brilliant idea. The idea must also:

• A) be relevant.
• B) enhance and strengthen other marketing mix elements.
• C) be able to be put into practice.
• D) all of the above.
• E) options A and B only.

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Definitions:

Strategic Plans

Long-term action plans designed to position an organization for competitive advantage and successful achievement of its overall goals.

Operational Plans

Detailed plans outlining how the strategic goals of an organization will be achieved through specific actions within a short to medium timeframe.

Facilities Plan

A strategic plan that outlines the physical resources, spaces, and environments necessary for an organization to operate efficiently.

Layout

The planned arrangement of elements in a space, such as equipment and stations in a factory, to optimize operations and workflows.